Introduction
to Endineering
The Introduction to Endineering Course is the foundational training program in learning to design meaningful endings for consumer products, services, and digital experiences.
Course content.
Chapter: History and Foundations
Lesson: History of Endings.
The long history of endings and its establishment in our social norms has provided a rich vocabulary in our relationships.
Lesson: History of Consumerism.
How endings where distanced, legislated, complicated, and then removed from consumer experience. Creating a psychosis between the consumer self and the civil self.
Chapter: Building Context
Lesson: The End Gap.
At this stage of the consumer experience the product fades, activities lessen, interest wanes. A new narrative voice, cold emotionless and shaming emerges. This space has 4 foundational problem characteristics that define the ills of consumerism.
Lesson: Lost opportunity of endings.
Solutions to the ills of over consumption are littered with failed opportunities. Why do so many well meaning attempts not get traction, despite being well conceived, legally framed, and detailed in their service delivery?
Lesson: Aim at the end.
A break down of the ambition of Endineering. How it relates to the consumer experience, business strategy and social responsibility.
Lesson: ROI of Ends.
What is the Return on Investment (RIO) of Endineering. A breakdown of where investment is needed to build an Endineering business. How to spot where value is missing. Identifying this opportunity space and its potential in protecting wider assets.
Chapter: Learning Tools
Lesson: Phases of the end.
Humans love stories. Films, books, games, all have to tell a story to be believed. Why do consumer stories fail. Many businesses are proud of the reason and purpose of their products, why do they so often overlook telling the end of that tale?
Lesson: Ends at the beginning.
Endings are mentioned across the consumer lifecycle. Here we look at how this has influence on the experience of your product.
Lesson: Types of Ending.
Ends happen. They will happen to your product, service or digital product. Recognising the characteristics of these endings is helpful for understanding your business, your consumers, their needs. Especially at the end. In this chapter we discuss typical endings in the consumer and product lifecycle.
Lesson: Types of Endings. A how to guide.
How to identify Types of Endings and see the characteristics between different product experiences.
Chapter: Applying the approach
Lesson: Applying the Approach.
Bringing the themes of Endineering in to a process that you can apply to your product off-boarding experiences.
Chapter: Graduating Endineer
Congratulations on finishing the Introduction to Endineering course. Pick up your certificate from Joe.
Why Start Endineering?
Who: This course is for anyone working in product development. It has particular relevance to those in design, marketing circularity, customer experience, EPR, and Tech.
What: It is a foundational program focused on designing consumer off-boarding experiences for products, services, digital products.
Why: To close the "End Gap," which currently bleeds brand equity, customer loyalty and is the source of many problems with consumerism.
Format: It is a online/on-demand, packed 2hr course, with videos, diagrams, models, case studies from global brands, chapters from the Ends and Endineering books.
Authority: The training is built on a decade of research, 100s of talks, trainings, engagements with businesses and two industry-defining books by Joe Macleod.
Qualification: Graduates receive an official Endineering Certificate, join over 900 other Endineers across the world and enrolled in the Endineers group.
Outcome: You will gain the skills to build product endings into your customer experiences and help solve some of the ills of consumerism.
What people say about the Endineering course.
“I think the theme of this course is fascinating and I am so happy I could participate. THANK YOU SO MUCH! ”
“I like the very broad first session and the very well executed video formats and paired with the books. Having the offline element of the books was great.”
“There is something ‘scary’ about thinking of the end - but now it feels ‘scarier’ not to think about it.”
“I really liked the abundance of new concepts and examples. The format was super user friendly, modular, and allowed to go deeper when you want to.”