How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter?

There is a gap in the consumer lifecycle that needs attention – the end.

The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products. 

This book takes the unique approach that these problems have a common source: a bad consumer experience at the end. 

Endineering shows how to solve these issues, reveal new opportunities and design for better consumer endings. A mixture of stories, new tools and methods will enable readers in policy-making, business and product creation to gain a new approach to tackling issues in consumerism.

This is a HOW TO book about endings: what to do and how to do it.

Reader Quotes

In an industry obsessed with acquisition, Endineering provides a fresh perspective: to rethink consumerism through the design of offboarding. Full of examples from a range of organizations, Joe gives the reader practical processes and principles for architecting thoughtful endings to products and services, while helping businesses make the connection between their own ROI and global sustainability. It's a timely book for every designer’s bookshelf. 

Krystal Higgins. Author of Better Onboarding

"I love this book! The world needs it. And you - if you work in product design, marketing, customer experience - need it too. It'll help you design goods, services - and endings - that connect better with consumers and have a more positive impact on the world we live in. Consumer Engineering was published in 1932 had a huge impact on the 20th century. Let's hope Endineering has a similar impact on the 21st century."

James Wallman. CEO, World Experience Organization and author, Stuffocation (Penguin, 2015)

”If Ends made me kick myself for not considering the afterlife of products and services that I have been a part of creating during my career, Endineering provides a very intriguing and useful way forward. This is a book that will make you reflect and scrutinize your decisions and ways of of working, but it doesn’t send you away in despair. Instead it guides you to new approaches with the help of very relevant examples as well as proposed actions and frameworks that can be applied to your own unique context. This is a book that I’ll never stop reading.”

Cristian Norlin. Head of Design & Technology at Ericsson ONE.

“While focused on how to design for the end, Endineering shows us that it's the design decisions we make from the beginning that have a lasting impact. Endineering is a critical how-to book on designing products and services for and with consequence, and our people and planet will be better off because of it.”

Janna De Vylder. Co-Founder & Director at Meld Studios.

“While many industries worldwide intensify broad conversations to understand the whole system challenge, most fail to see how crucial off-boarding is as a part of the complete product life cycle. Ends makes you realize the problem and Endineering how you get to action. It’s that timely logical next step. It’s a treasure to have Joe sharing his insights and learning in this both inspiring and practical book. It will make you feel less alone in the End.”

Pernilla Johansson. CDO Electrolux Group.

"Endineering is stunning. It fills a unique gap that extends our collective understanding of consumerism. Previous models fall short, tending view the customer experience in a linear way like a "funnel" or "customer journey." Instead, they're cyclical, as Joe shows us. Once you see this glaring omission, you won't be able to un-see it. Together with his previous book, Ends, Joe has essentially defined and mapped out a whole new sub-discipline. Avoid this book at your own peril."

Jim Kalbach. Chief Evangelist at MURAL. Author of Mapping Experiences and JTBD Playbook.

"Endineering has easily consumable information. The “text-to-visual” ratio piques my interest and keeps me engaged to see what’s on the next page and in the next chapters. I am excited to dig into the frameworks in the book. Particularly love the ROI of Ends chapter. Any ending needs to ultimately be good for the customer AND the business (and it’s Brand) to gain endorsement from senior leaders and apply over time. In this social media driven society, any Brand that could be “cancelled,” or is on the verge of demise, or be out-competed, Endineering is their saviour. I know I will learn a TON from this book…AND be able to explain this to those that think their jobs is to be “hunters” in acquiring new customers, when in actuality, we all need to become “nurturers”.

Kurt Walecki. SVP Design and Emerging Markets, Intuit

“Joe's first book completely changed the way I looked at customer experience. I immediately bought a load of copies for my clients, and still reference it on a near-daily basis. Endineering takes it to the next level, giving people everything they need to successfully 'Endineer'. It sets out the reason to do it, gives inspiration from those already doing it, and shares practical steps to help companies make things better for customers.”

John Sills. Managing Partner at The Foundation.

“Reading Macleod’s work I realised two things. Most endings with brands don’t leave you feeling the best. It doesn’t have to be this way. Endineering shines a light on the impact and legacy of consumerism, the relationship between consumer and business, and how organisations can start to move towards something more open and progressive. Why as consumers become more conscious the ending is even more important and whether you are selling shampoo, a gym membership or are a global data business, you should ignore the ending at your peril. Endineering gives real practical steps to design this in. No more excuses.”

Jeremy Hill. Founder of OffGrid Sessions.

"If you found yourself at the end of Ends thinking 'How do I approach this for my product or service?' then this book is for you. Joe continues his exploration of the design of endings with this thorough and thoughtful how-to. A wonderful resource for designers, and an even better outcome for customers."

Steve Baty. Co-Founder & Principal, Director at Meld Studios. UX Australia.