A design agency transforming the final stages of the consumer lifecycle.

Our mission is to drive sustainability, enhance customer experiences, advance the circular economy, and uphold digital ethics, privacy, and brand integrity.

We do this by leveraging over a decade of research, published expertise, and partnerships with leading global brands, we apply unique tools and methodologies to create meaningful impact.

Featured in Fast Company and Wired.

Design the end.

Endings are an opportunity.

On-boarding…

Businesses are adept at marketing to create emotionally engaging stories and experiences that persuade the consumer to buy a product.

Usage…

Businesses build wonderful consumer experiences across a variety of physical, service and digital products that solve problems, do tasks, and make life easier.

Off-boarding / The End

Businesses fail to deliver for the consumer at the end, leaving many products without a consumer
off-boarding experience.

Andend helps build endings.

Talks

For conferences, universities, design schools, and businesses.

Training

For businesses or individuals, wanting to learn more about endings.

Consultancy

Working with you to get the best out of your products off-boarding experience.

Clients

The End Gap.

 

There is a gap of meaning and purpose at the end of the consumer lifecycle. This gap contains 4 distinct problems.

  • The consumer and provider relationship breaks, resulting in the problems with consumerism falling to society and in to the environment.

  • Assets definition is lost, asset value is removed, reclaiming and recycling difficult.

  • Actors and actions are anonymised before responsibility can be attached.

  • Route to neutralising are blurred, people dispose of waste poorly or not at all, hoarding increases.

Together these issues form the basis of many of consumerisms ills.


AndEnd helps create product off-boarding experiences by…

Raising awareness

Raising awareness through speaking at business, conferences, schools and events. (100’s of talk, across sectors, all around the world)

Sharing knowledge

Sharing knowledge through the Ends and Endineering books we have published
(yes we have written THE book on endings).

Direct support

Help to support clients as they build the best ending to their product.

Increasing skills

Increasing skills, training people through our Endineering courses (hundreds of people have now graduated our program)

AndEnd is the worlds first product ending business.

If that sounds wrong, look at these 6 business benefits of creating a good ending.


Books

Endineering Book AndEnd Joe Macleod 2021.jpg

The Endineering Book.

The Endineering book tells product creators, businesses, and policy leaders how to create better endings to improve the ills of consumption.

Paperback or Hardback >here<

Ebook (non Amazon) >here<

Ends Book AndEnd Joe Macleod 2017.jpg

The Ends book.

The ends book tells a story of why our society, over centuries, lost the critical relationship with endings in consumerism.

Paperback >here<

Ebook (non Amazon) >here<

Training

For Businesses.

I have worked with leading brands across the world to improve consumer endings.

Engagements from short talks to bespoke training programs focused on specific products.

Find out more here.

Ends Workshop Manchester.jpg

For Education.

I run a variety of sessions for education. From free lectures to month-long deep dive courses.

These have been run around the world for students across a variety of disciplines.

Find out more here.


Publications talking about Endineering