Workshop: Transaction models swap shop

Written By Joe Macleod

Duration: 30 mins    People: Small groups 2-4

Method: Pick an established service provider or industry. Consider the current transaction model they use.  Ex:  Restaurant = payment after delivery Coach travel = Payment before delivery. Changing the transaction model will affect the character of the service.

With your group pick a different transaction model and apply it to your chosen service.  Discuss the changes this would make. 

For example... How would the relationship change between provider and user? Who is in authority? How would the service respond to disruptions? How would this impact the ending of the service?

Capture your thoughts with post-it notes.

Share your findings with the workshop attendees. 

Joe Macleod
Joe Macleod has been working in the mobile design space since 1998 and has been involved in a pretty diverse range of projects. At Nokia he developed some of the most streamlined packaging in the world, he created a hack team to disrupt the corporate drone of powerpoint, produced mobile services for pregnant women in Africa and pioneered lighting behavior for millions of phones. For the last four years he has been helping to build the amazing design team at ustwo, with over 100 people in London and around 180 globally, and successfully building education initiatives on the back of the IncludeDesign campaign which launched in 2013. He has been researching Closure Experiences and there impact on industry for over 15 years.
www.mrmacleod.com
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TECHNIQUE: Transaction models
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TECHNIQUE: Long term service scenarios