The rabbit hole is endless scroll. There are no bunnies at the bottom, just more hole.

There is something poetically appropriate about endless scroll and its role in consumption. Where other versions of consumerism have certainly aimed for an infinite delivery of a product or services to the consumer. None have succeeded to balance the content so well with the distribution method. Endless Scroll is the High-fructose corn syrup⁠ of your social brain, served through lit screen until your battery dies or you emotionally break under the strain of FOMO.