Proximity Ending: When Influence Beams Down from Space
A Proximity Ending describes a boundary where access or a service changes abruptly. This can be as simple as moving from a city to a remote area and losing cell service, or as complex as crossing a national border and finding a different set of laws and cultural norms. Historically, these boundaries have been tangible and managed by nations to control everything from trade to currency. But what happens when the most powerful influences no longer respect those boundaries?
How Fast is Your Circle? Learning from Lean Development
Conventional wisdom suggests making products last longer is always better. While longevity is valuable, learning fast is equally important. Testing circularity in industries with high turnover can provide insights that benefit slower-moving sectors.
Control the End—Because You Can’t Control Anything Else
As a business shipping products worldwide, you face a growing challenge: your customers want clear guidance on how to dispose of products responsibly, yet the rules governing this process are anything but simple.
Alcohol, Christmas and The Full Lifecycle Experience
Ads frame it as a key to perfect moments, while public health campaigns warn of its dangers. In between, consumers navigate a full lifecycle of ups, downs, and everything in between.
Trapped in a Holiday: A Cautionary Tale of Bad Endings
Embarking on a new relationship with a brand or product should ideally be an exciting venture, filled with potential and promise. However, what happens when the whispers you hear about these products are laden with tales of regret and entrapment?
Extended Producer Responsibility: A Consumer-Centric Approach
Extended Producer Responsibility (EPR) is gaining momentum, aiming to shift the burden of waste management from society and the environment back to producers. As this movement gains traction, it's crucial to consider how consumers will experience and engage with EPR initiatives. While many businesses focus on the material outcomes of EPR, such as reducing plastic waste, few are examining how these changes will impact their customers' experiences. Let's explore the various dimensions through which consumers will interact with EPR.
Digital transformation is half done
Many companies are wrangling their businesses on to a digital footing. Some have failed and gone under. Successful ones are celebrating their new found efficiencies, smoothness of customer sign up and integrated logistics. What is common amongst all of them is the sparse attention placed on the end of the customer experience. Why is this a problem?