Peekaboo! How the Erosion of Object Permanence is Undermining Digital Endings.
What was once a helpful metaphor for interaction design—centred on object permanence and ownership—has become muddled by cloud computing, social media, and digital relationships. Questions like "What is where?" and "How do I delete it?" have become increasingly difficult to answer.
Digital transformation is half done
Many companies are wrangling their businesses on to a digital footing. Some have failed and gone under. Successful ones are celebrating their new found efficiencies, smoothness of customer sign up and integrated logistics. What is common amongst all of them is the sparse attention placed on the end of the customer experience. Why is this a problem?